In Snohomish County, we are all on the same team. When our communities, partners, and businesses work together, we all win.
To keep our county moving forward, we created a brand-safe marketing toolkit that includes messaging, creative assets, and more.
The marketing toolkit offers simple ways to join in the excitement and connect to this once-in-a-lifetime moment.
Whether you’re a retail shop, restaurant, bar, hotel, events center, or anything in between, you can help build the
narrative that shows why Snohomish County is a premier tourism destination. Our toolkit includes:
⚽ Partner toolkit guidelines and messaging – Messaging templates you can use for email, social media, and on-site signage.
There's also a list of words and phrases you can use to ensure your content is aligned, exciting, and within legal and brand guidelines.
There’s also a list of words and phrases you can’t use (ex: “FIFA”, “World Cup,” and “FIFA World Cup”).
⚽ Discover Snohomish County brand and style guide – Use this document to create consistent branding and style for your content.
⚽ Soccer stock photo library – More than 100 royalty-free photos to download and use for social media, emails, and posters or signage.
⚽ "Scarf Season" promotional video – Pick from a 30-second and 4 different 10-8-second campaign videos in a variety of aspect ratios
for viewing on television, laptops, or tablets. These videos can also be used for social media (posts, reels, and stories) and emails.
⚽ "Follow the Thread to Snohomish County" promotional video – Download a 30-second campaign video in a variety of aspect ratios
for viewing on television, laptops, or tablets. These videos can also be used for social media (posts, reels, and stories) and emails.
⚽ Partner toolkit guide – A shareable document that details all the info and assets included in the partner toolkit.
⚽ #SnoCoGameday – This is the official hashtag of Snohomish County for the 2026 events. Use it on social media, emails,
and on-site signage to help build a countywide connected experience for visitors.
Additional resources
⚽ Snohomish County Tourism FIFA World Cup™ marketing plan – A look at the various phases of our marketing plan, including our campaign and marketing strategy, owned media communications, art activations, and more.
⚽ Seattle Chamber World Cup Ready business resources page
⚽ Snohomish County Sports Commission
For more information on the partner toolkit or marketing plan, contact Nick Shekeryk at Nick.Shekeryk@snoco.org or Richard Porter at Richard.Porter@snoco.org.
